Conventions of Institutional Credits

Skyfall (2012) — Opening credits

In this opening sequence it starts of with Bond splashing into water because his partner has just accidentally shot him of a train. Once he is in the water a huge hand appears and pulls him down. Whilst this is happening the camera is showing him from different angles showing he is suffering. He then gets sucked into a hole that forms at the bottom of the ocean and it seems to be a black hole so it shows he is isolated. From here he is still in the ocean but now there are cardboard cutouts of Bond floating around with blood coming out of them because Bond has been shot. The camera then goes through the bullet hole in the cardboard cut out and a woman appears to be swimming past. It then goes to the bottom of the ocean where a gun heavily falls into the sand making the sand cover the camera allowing it to take us to another location which seems to be a graveyard with knives and guns falling down which then turn into gravestones. This suggests the violence and the body count of this film. It then turns the screen red at the bottom which is the diffusion of blood through the water and a close up goes to Bond's eye dilating. Characters are then introduced as a image of the antagonist appears and takes a shot. It takes us to more diffusing blood which then turns into a skull connoting the violence again and the amount of blood that may be in it. It then goes back to the cardboard cut outs being burned with Chinese dragons flying through which could suggest the location of this movie. The opening creates ambiguity as the camera moves into a skull which then leads the audience to a grave stone with Bond's name on it. Then he shoots his reflections in the mirror suggesting he no longer knows who he is. The camera then zooms into a house which is another location of this film whilst blood drops are destroying this house. The camera then brings us back to Bond's eye dilating. This opening sequence shows a lot of shooting and knives suggesting the violence and the amount of gravestones suggest that death is involved majorly in the plot. As well as this it shows some characters and locations as well as the inner thoughts of Bond's mind. The only thing is all of this opening credits is purely CGI which i will not have access to and even if i did it would make my opening sequence very unrealistic.

This is the institutional information and it is very simplistic. The typography is as simple as it gets. It is plain and big. There are no different fonts or italics used. It is very basic. Even the colour is basic; it is just plain white. All this normally wouldn't be effective as it is boring but this actually works. The simpleness of it connotes that the institution have thought about what they are doing and because they have put it on top of  a moving picture they know big imposed graphics would make the audience not focus on the opening sequence. They would focus more on the writing so they have made sure that the credits don't take the audience out of the action. Also the simple font of the institution may connote that the films they make are easy to follow films and there aren't complex plot twists in it making it a standard film.

This is an example of the typography of the opening credits. This is the same as the institutional logo. The colours are a basic white and the font is the most simple font there is. The name has been made bigger than the role that they actually play in the production of the movie which emphasizes who they are and makes it stick in your head. The fact that the typography is laid out the same way that they institutional logo is laid out was done on purpose for the main reason not to make the audience get distracted away from the film.

All the opening credits appear whilst the opening sequence runs in the background so the crew made sure that the credits do not interfere with the audience as the Bond films are known for their opening sequences.

I have found out that if you are going to put your credits over a moving picture then it shouldn't be to flashy. It shouldn't draw the audience's attention away from the things happening behind it. It should be basic as well. I have also learned that i shouldn't leave huge gaps between each credit. They should come up at least around every 3-5 seconds.

When ordering the credits the production companies always come first. This is due to the fact that they are the people that finance the film so without them the film would not be on the big screen; coming after that is the actors names. This is standard to come before all the makers because if the audience see the actors names they are more likely to be engaged into the film from the start. This is because if they are hollywood actors then they will be known all around the world and the audience may know them and like them therefore being more interested in the film. When the actors names appear they appear from the main cast to the supporting cast. If in the supporting cast there is a well known actor or actress they will then add "with" or "and" to show that even though they are supporting cast, they are well known. After the actors appear the title then appears separating the actors from the makers. After the title everyone else appears such as the make up artist or stunt director of photography. These all come in until the last person to show up is the director. This is only for opening credits. In the credits at the end the director appears first. The director appears last in the opening credits due to an agreement between the DGA and the motion picture producers.